TIM HAWKEY  Managing Director—Creative
Talk about DNA… Tim’s parents and grandparents were all in advertising. Denying his birthright, he foolishly pursued biochemical research in breast cancer. Silly man. It was only a matter of time before he was thrown headfirst into what he was born to do.

As an award-winning creative director, Tim has brought in dozens of accolades from the Rx Club, the Global Awards, MM&M, the Mannys, and the CLIOS. No stranger to launches, he’s led the launch efforts for Actonel, Teveten, Trexima, Stelara, Lamictal, Zemplar capsules, Stalevo, and Lexapro.

In addition, Tim has extensive experience in market development and disease education, having developed successful award-winning campaigns in such categories as plaque psoriasis, COPD, hypertension, CKD, alpha-1 antitrypsin deficiency, Parkinson’s disease, and thrombolytics.

Tim lives in New York City, just a few blocks from the agency—so it’s fair to say he’s never really off duty.
D: 917-265-2616
Who is he?
RENÉE MELLAS  Managing Director—Account
Renée Mellas started her career in pharmaceutical marketing back in 1992. In fact, she has the distinct honor of being part of FCB Health at all 4 of its naming evolutions—Vicom Associates, FCB Healthcare, Draftfcb Healthcare and now finally FCB Health.

During these 22 years, Renée also launched countless brands including one of the largest of its time—Celebrex. Leading an account of this size gave her a taste of what running an agency was like, and so she went on to do just that... Twice.

She was one of the founding partners and General Manager of Wishbone for over 10 years, until it was eventually acquired by Rosetta. And then she went on to cofound Calcium, the "sequel to Wishbone," and served as President until it was acquired by the Star Group.

So, after a robust career spanning numerous therapeutic categories, US and global, professional and consumer, Renée has returned home to the place where it all began.

Renée's “other home” is in New Canaan, CT, with 2 daughters, 2 dogs, 2 cats, and husband (just one). Sports are her passion, and she credits her success in agency life to the competitive spirit and collaborative approach that have been ingrained in her for years.
D: 917-265-2618
Who is she?

Creativity is in our Genes.

Imagine your brand here.

Area 23

622 Third Avenue, 3rd floor

New York, NY 10017

917-265-2623