Our Code
Interactive Marketing
HTML, IOS, jQUERY… In the age of digital language, we're polyglots.
HCP Promotion
Knowing what physicians are thinking is only half the equation. We strive to understand why they think that way, and why they make the decisions they make.
Branding
When we create brand identities, we don't just want them to be memorable, we want them to be category defining.
Strategic Planning
Who are our customers? What makes them tick? We partner with our clients to go deeper and identify the meaningful and actionable insights that drive breakthrough strategies.
Global Marketing
The Draftfcb global network includes offices in 94 countries around the world.
Sales Training
From the underlying science to the art of communication, we'll prepare sales reps to be dominant in the field.
The Nucleus
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Tim Hawkey
Managing Director–Creative
Talk about DNA… Tim's parents and grandparents were all in advertising. Denying his birthright, he foolishly pursued biochemical research in breast cancer. Silly man. It was only a matter of time before he was thrown headfirst into what he was born to do.
As an award-winning creative director, Tim has brought in dozens of accolades from The Rx Club, The Global Awards, MM&M, the Mannys, and the CLIO Awards. No stranger to launches, he's led the launch efforts for Actonel, Teveten, Trexima, Stelara, Lamictal, Zemplar capsules, Stalevo, and Lexapro.
In addition, Tim has extensive experience in market development and disease education, having developed successful award-winning campaigns in such categories as plaque psoriasis, COPD, hypertension, CKD, alpha-1 antitrypsin deficiency, Parkinson's disease, and thrombolytics.
Tim lives in New York City, just a few blocks from the agency—so it's fair to say he's never really off duty.
D: 917-265-2616 E: tim.hawkey@area23hc.com
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Renee Mellas
Managing Director–Account
Renee has this company in her blood. She grew up here and then went on to make great strides in the industry. But a mysterious force has drawn her back into the family.
Starting her advertising career at Draftfcb in 1992, Renee cut her teeth on such Merck blockbusters as Vasotec, Mevacor, Zocor, and Fosamax.
Renee was an integral part of one of the most challenging co-promotes of the last decade, Celebrex. She was also a founding partner and general manager of Wishbone, where she worked in countless categories from epilepsy
to erectile dysfunction, hypertension to hyponatremia, pain to Parkinson's disease.
Now she is back in the Draftfcb network, as Managing Director at AREA 23.
When not at the office, Renee is at home in Connecticut with her husband and two daughters. A passionate sports fan, she credits her success in agency life to the competitive spirit and team approach that have been ingrained in her through her years as athlete, fan, and now "soccer mom."
D: 917-265-2618 E: renee.mellas@area23hc.com
Our Clients
SOME ARE BIG. Some are small.
ALL of them get our very best.
The Work
Creativity is in our Genes.
Imagine your brand here.
Our Info
What can we do for you?
Renee Mellas
917-265-2618
Tim Hawkey
917-265-2616
Think you're born for this?
Find out if you've got what it takes:
