Area 23

An FCB Health Network Company

Our Clients

  • Acasti Pharma
     
  • Aclaris
     
  • Allergan
     
  • Astellas
     
  • AstraZeneca
     
  • Bayer Healthcare
     
  • Beiersdorf
     
  • Bohringer Ingelheim
     
  • The Learning Corp.
     
  • Daiichi Sankyo
     
  • Ethicon
     
  • Genentech
     
  • Gilead
     
  • GlaxoSmithKline
     
  • Horizon Pharma
     
  • Indivior
     
  • Insmed Therapeutics
     
  • Leo
     
  • Lilly
     
  • Neurocrine
     
  • Novartis
     
  • Nutent
     
  • OptiNose
     
  • Patients Like Me
     
  • Roche
     
  • ViiV
     

  • Alzheimer's Association
     
  • Be The Match
     
  • Military with PTSD
     
  • Miracle Flights
     
  • Mollies Fund
     

About Us

Area 23 is a full-service healthcare agency that has dismantled barriers that stand in the way of true innovation. Our “What if” way of working goes beyond agency sloganism and provides a real framework to do breakthrough creative. Just ask any one of the 425 entrepreneurial, passionate, curious and fun people that work here.

Our Brave Leaders

Creative Account

Our Brave Leaders

Renee-and-Tim

Renée Mellas

Managing Director, Account

Tim Hawkey

Managing Director, Creative

For Business Related Inquiries
Renee.Mellas@area23hc.com
917-265-2618


Tim Hawkey

Chief Creative Officer

In healthcare advertising, Tim Hawkey is known as many things—creative innovator, raconteur, relentless optimist, and just plain relentless (to name a few). And while no one person can be all things to all people, everyone who knows Tim can agree on one thing—there’s no one quite like him.

Co-leading AREA 23 since 2011 and AREA 23 on Hudson since 2018, Tim’s commitment to innovation and ingenuity to transform pharmaceutical advertising has pushed the agency to crazy places—and paid off. In 2018, AREA 23 was recognized as the #1 Health Agency in the World, following other recognitions as Med Ad News Most Creative Agency for the third year running and Cannes Lions Health Agency of the Year in 2017.

"Do what scares you," Tim espouses to his creative teams. He believes that a great creative idea should challenge the customer and clients alike, even if that means implementing a little shock and awe from time to time. "If they don't stop and notice you, then everything you're doing is just a waste of time."

What’s it all add up to? Results. Across all categories and audiences, the work that happens on Tim’s watch helps create brands that perform in the market. This includes some of the most notable launches of all time—Stelara, Shingrix, Jardiance—as well as the many challenger and specialty brands punching above their weight.

Before it all, Tim was an aspiring scientist, earning a BS in biology/organic chemistry from Skidmore College, where he graduated magna cum laude. The years that followed were spent on the bench—the lab bench—aiding in the preclinical investigation of the genetic etiology of breast cancer (p53 and BRCA1) at New York’s Columbia-Presbyterian Medical Center.

Taken altogether, it’s a lot. But when asked, Tim isn’t shy about letting it be known that when it comes to healthcare advertising, so much more is possible.



Renée Mellas

President

Administrative Assistant. Account Executive. Leader. Entrepreneur. President. Renée has worn many hats over the course of her 25+ years career, but the thread that runs through it all is a desire to take on brands’ biggest challenges—and so far, she has conquered just about them all.

As President of AREA 23 and AREA 23 on Hudson, and a co-founder of 2 start-up agencies (Wishbone and Calcium), Renée has tackled nearly every therapeutic category in markets domestic and global, professional and consumer. And it has informed what she sees as a core part of the AREA 23 cocktail—network resources with start-up accountability.

This mindset has been cultivated across a gamut of experiences, including management of smaller brands like Welchol, as well as vast blockbusters such as Shingrix, and everything in between. And if “management” stands out to you, good. It’s a core part of her philosophy—don’t just “service” brands, manage them; as if they were your own.

The other core tenet of her philosophy is that creativity is the #1 difference maker agencies can offer clients. And it is this synergy between her and her partner, Chief Creative Officer Tim Hawkey, that unites AREA 23 in purpose to a degree that is seldom seen.

The results speak for themselves. Growth from $17 million to $117 million. From 70 employees to 475. Recognition as the #1 Healthcare agency in the world in 2018, Med Ad News Most Creative Agency for 3 years running, and Cannes Lions Agency of the Year in 2017.

Prior to her feats in advertising, Renée was born in the Bronx and attended Iona College via an athletic scholarship to play Division 1 soccer. She ultimately received a BS in communications and an MS in journalism and PR. Renée now resides in Connecticut with her 2 daughters aged 12 and 14 years, 2 dogs, 2 cats… and 1 husband.



Area 23

622 Third Avenue
3rd Floor
New York, NY 10017

Main Number: 917-265-2623

For Business Related Inquiries

business.inquiries@area23hc.com